Keeping It Simple...

I have done quite a few jewelry listings today on Etsy - will do vintage linens tonight on eBay. As I expand my internet horizons trying to expand my online jewelry business I keep trying to figure out the right formula for success.

Now - I understand the jewelry market is saturated and has been for quite some time - but do you know exactly what it is that the consumer is looking for? I don't know that I believe it is totally price driven...so what is it?

Well - until I have answers, I have decided to keep it simple. Same quality materials in sterling silver and solid golds, same genuine semi-precious and precious gemstones but the designs are less complex.

Today I made a simple Sterling Silver necklace of faceted 8-9mm Tourmaline rondels. 17.5 inches, with 7 wired muli-colored tourmaline pendants. I missed the afternoon sun, so the color is not that great. What's the price you ask? $29.99 in my Etsy store.

Maybe I'll make a pair of matching earrings...

And seriously folks - would love your comments - don't be shy now.

Peace Out